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Vol-48 Issue-2

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  Highlights  
Theoretical Knowledge v/s Practical Skills
Consumers in Rural Areas Care for Value More Than Price
  Extreme Presentation Method
Interview with Twitter co-founder Evan Williams
Vol-48 Issue-2             May 16, 2010





ASB Library Newsletter delivers weekly information updates on business and management for the ASB community. The newsletter covers, information resources, news
and websites of significant interest.
 
    Asian School of Business

Asian School of BusinessAsian School of Business
Asian School of Business
Technopark
Trivandrum-695 581
www.asbindia.in
Theoretical Knowledge v/s Practical Skills
Both theoretical knowledge and practical skills are required to master a field. Knowledge can be learnt whereas skills require practical exposure and can also be in-born.


Consumers in Rural Areas Care for Value More Than Price

Wharton marketing professor Jagmohan Singh Raju is an expert on pricing strategy. As a consultant to leading companies around the world, he has considerable expertise in the way multinationals formulate strategy and attempt to enter new markets. In this interview, he spoke about the necessary ingredients of success in this growing market.



Extreme Presentation Method

If you want to develop an effective presentation, this is a best-class model for doing it. Dr. Andrew Abela (Catholic University of America) bases his model on over 200 research studies from a variety of fields. He welcomes open collaboration from his students and other interested parties to help refine and improve the technique.



Interview with Twitter co-founder Evan Williams

Twitter boss Evan Williams on how the internet is changing the world.

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