PGPM

The flagship course of ASB is a two year full time residential Post Graduate Programme in Management (PGPM), enriched with a combination of contemporary conceptual and industry practices, driven by faculty with an eclectic mix of industry and teaching experience.

ASB believes in preparing participants for a career rather than for a job. Therefore we do not artificially break up the course into narrow specialisations.

The ASB PGPM follows the Semester pattern. The focus is on developing well rounded professionals who can not only manage the business of today but also create the venture of tomorrow. The first two semesters are dedicated to exposing participants to the basics of management. The remaining two semesters help students develop capabilities in specific areas in greater depth. In between they undergo 8 weeks of summer internship.

Curriculum and Pedagogy rest on the following premises:

• ASB can be innovative since we face very few external constraints.
• Core courses are crucial since they equip participants with the right knowledge, skills and attitudes for a successful managerial career. Hence an emphasis on core courses through a larger proportion of contact hours.
• Electives are based on personal choice / motivation, and hence the participant's propensity to work at a faster pace requires lesser faculty inputs while simultaneously covering the subject in greater depth and breadth.
These premises have led to the evolution of a curriculum structure and individual course content which uniquely addresses the issue of diversity in batch profile as well as diversity in individual preference.

First Year
Course	Credits
Foundation Module	2
Informational Analysis for Decsions	5
Organisational Behaviour	3
Financial & Management Accounting	5
Critical Thinking & Enquiry	3
Personal & Interpersonal Effectiveness	2
Effective Business Communication	3
Marketing Management	4
Integrated Cases & Projects	3
Corporate Finance	5
Human Resources Management	3
Operations Management	3
Information Systems	3
Economic, Legal & Social Environment	5
Strategic Management	3
First year total	52
Internship	2

Second Year
Course	Credit
Electives	36
Product Management	2
Integrated Marketing Communications	3
Brand Management	2
Strategic Mgt of Tech & Innovation	3
Strategic HRM	3
Organisational Development	3
Recruitment & Selection	3
Supply Chain Management	3
Marketing Research	3
Retail Management	3
Banking	2
Financial Services	2
Enterprise Resource Planning	3
Securities and portfolio analysis	2
International Finance	2
Valuation, Mergers & Acquisitions	2
Management Consulting	3
International Business and Logistics	3
Performance Management	3
Training & Development	2
Software Project Management	3
Consumer Behavior	2
Industrial Marketing	2
Sales Force Management	2
Services Marketing	3
Contemporary Trends in Marketing	3
Industrial Relations	2
Total Credits	90

Activities for Creating a Managerial Mindset (ACMM)

ACMM sessions are student let activities such as presentation, management games, quizzes, etc. to develop managerial mindsets. Students are encouraged to participate in various tournaments and competitions. Outbound trainings (OBT) are part and parcel of academics at ASB.

Public Systems Project

As an institution committed to creating professionals who would contribute to the immediate environment they live in, ASB curriculum incorporates the Public Systems Project in the 3rd term. This is a unique initiative by ASB wherein students would conduct appropriate studies in selected parts of Kerala with a view to address any of the following objectives:

• Efficiently utilizing the community resources to generate livelihoods;
• Strengthen the entrepreneurial skills of micro, small and not-for-profit enterprises;
• Capitalise on the unique strengths of local communities to create or expand business opportunities.

Students will gain first hand experience of developing sustainable business models with social relevance that have a direct economic impact at the grassroots of the economy.