Mercy Mathew

Mercy Mathew

EDUCATIONAL BACKGROUND

MBA, Sri Krishna College of Engineering and Technology (Bharathiyar University), Coimbatore.

B.Sc. (Mathematics), Government College (MDS University), Ajmer, Rajasthan.

PROFESSIONAL INTERESTS AND EXPERIENCE

Prior to joining ASB, she was associated with ICFAI Business School - Case Development Center, Hyderabad, India for a period of 3 years. She is experienced in Business Case Study Development, Research and Analysis, and has written over 50 business case studies which are published with the European Case Clearing House, UK. Developed business case studies in Marketing, Strategic Management and Economics.

ACCOMPLISHMENTS

Authored 54 business case studies
Edited more than 100 case studies and teaching notes

Was the consulting editor for the books:

• Case Studies on Macroeconomics, ICFAI University Press
• Case Studies on Business Environment, ICFAI University Press
• Case Studies on Aviation Industry”,ICFAI University Press
• Developed multimedia case study in association with the Cyberabad Police Commissionerate, Government of Andhra Pradesh, titled “Cyberabad Police’s ISO 9001:2000 Certification Programme: A Model of Success?"